Good Apple Bakery

Brand Design

Imagining a cozy and whimsical brand identity for bakery.

2026

Summary

My love for baking led me to ideate what I would like my bakery to look like. The inspiration for the design was old time donut joints. The mascot is supposed to be an apple cider donut…but reinterpreted.

Key pain points, obstacles or problems:

Few gluten-free apple cider donut places in New York

Solutions

Create a strong online presence with a whimsical brand.